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Answer these three questions to find out. Last week I wrote about the 7 Tests of a Great Brand Name. One of the tests is that it...
Thinking about changing your brand name? But wondering if your rationale makes sense? Here are nine different reasons other companies have renamed. And it seems to have...
We want people to talk about our brands. But what makes them? Seth Godin first put forward the idea of remarkable as “something your remark on” in...
Naming a company or product or service is hard. We are good at naming our children because we have a list of names to choose from, but...